Can “Low-Fat” Nutrition Labels Lead to Obesity?

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Vol. XLIII (November 2006), 605–617 605 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Brian Wansink is John S. Dyson Chair of Marketing and of Nutritional Science, Applied Economics and Management Department, Cornell University (e-mail: [email protected]). Pierre Chandon is Assistant Professor of Marketing, INSEAD (e-mail: [email protected]). The authors thank Brian Zaff at Masterfoods and Shirley Blakely at the Food and Drug Administration for their cooperation and insights. No industry or government agency funds sponsored this project. BRIAN WANSINK and PIERRE CHANDON*

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تاریخ انتشار 2006